Archives posted in: Marketing
Donald Trump has stolen pages from George Orwell and Nazi propagandist George Goebbels with his use of “Big Lie” communications. The “Big…
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Results of two sets of surveys from Rensselaer Polytechnic Institute (RPI) show that COVID-19 has already had some major effects on consumer…
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As of this writing, some 114 statues of Confederate Civil War heroes and generals have been removed following the tragic death of…
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While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…
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Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
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Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge. At the low-end, increased competition…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
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The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…
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Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…
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Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the…
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