Featured Article
PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…
Read MoreIn This Issue
Microsoft might very well have shot itself in the foot with the branding of its new Windows operating system. The code name…
Read MoreRepeatedly, executive teams in business markets are frustrated by the issue of branding. While a marketing executive pushes for a greater branding…
Read MoreIf there is one book that every marketing department should have it’s John M.. Fox’ new “MARKETING PLAYBOOKTM The Manual for Growing…
Read MoreIn the age where technology and communications has brought us instantaneous and continuous connectivity, why do we still make customer visits? Isn’t…
Read More