Featured Article

Xylem Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Xylem, a global water treatment company, had a positive Q3 2024. Revenue rose 1.3 % to $2.1 billion and earnings before interest and taxes rose 47% to $280 million over the same period last year. A review of Xylem’s 31 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Mathew Pine, the CEO of Xylem since January this year, was proud of his team’s…

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In This Issue

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The Decline and Fall of the AT&T empire

By James T. Berger March 11, 2005

It’s hard to imagine a more perfect marketing machine than was AT&T before the 1984 divestiture. This company virtually owned local telephone…

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Are You Alienating 75% of Your Prospects??

By Tim J. Smith, PhD February 2, 2005

Have you ever walked into someone’s office for a meeting and noticed that he checks his watch before he even sits down?…

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The 21st Century Business Tools

By Tim J. Smith, PhD February 2, 2005

Unless you take the time to fix your slice, no matter how much you practice your handicap will never improve. Similarly today’s…

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Welcome to James T. Berger, Managing Editor

By Tim J. Smith, PhD February 2, 2005

James T. (Jim) Berger, a professional writer, teacher and marketing consultant, will become Managing Editor of THE WIGLAF JOURNAL, effective February 1.…

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