Featured Article

Xylem Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Xylem, a global water treatment company, had a positive Q3 2024. Revenue rose 1.3 % to $2.1 billion and earnings before interest and taxes rose 47% to $280 million over the same period last year. A review of Xylem’s 31 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Mathew Pine, the CEO of Xylem since January this year, was proud of his team’s…

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In This Issue

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TWO OFF-THE WALL BUT ON-THE-MONEY TECHNIQUES FOR MORE EFFECTIVE COPY & BETTER CAPTION/PICTURE COMBOS.

By Tim J. Smith, PhD January 5, 2005

Here are two off-the wall, but right-on-the-money techniques for writing better copy faster and combining captions and pictures for a more powerful…

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Productivity Costs of Spam

By Tim J. Smith, PhD January 5, 2005

How much does Email Spam affect your company? If your company has 150 computer users making an average salary of seventy five…

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Machiavelli, Evolving, and Appreciation

By Tim J. Smith, PhD December 1, 2004

Learning from Machiavelli’s Career One might think that Machiavelli had a great career. His seminal masterpiece, The Prince, broke from the strictures…

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Purchasing Motivators

By Tim J. Smith, PhD November 10, 2004

What makes customers buy? Obviously, “need” acts as a strong purchasing motivator but “needs” are poor indicators of how purchasing desires are…

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