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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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What makes customers buy? Obviously, “need” acts as a strong purchasing motivator but “needs” are poor indicators of how purchasing desires are…
Read MoreIt’s said that the three rules of retailing are Location, Location, Location. For branded consumer goods, the location paradigm is driven to…
Read MoreInformation intermediaries are communication vehicles that transfer concerns between buyers and sellers. Distinct information intermediaries can be identified for the transference of…
Read MoreIn consumer markets, prices are transparent. Anyone wanting to know the price of a good or service, competitors and prospective customers alike,…
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