Featured Article
When it comes to paying top executives, companies love to tie compensation to metrics like revenue growth and market share expansion. After all, these are clear indicators of a company’s size and reach. But while capturing market share can tell a story of growth, they’re not always the best measure of financial health. For example, Uber failed to return a profit for many years, finally turning profitable $1.887 billion in 2023, first…
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An expected competitive advantage resulting from a new product improvement generates considerable excitement in your workplace. You share in the excitement but…
Read More In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value?…
Read More Business developers know the importance of relationship in winning and growing business. Even in IT, sales is still a people business and…
Read More Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…
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