Featured Article

Autodesk Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to $5.5 billion and earnings before interest and taxes rose 14% to $1.1 billion over the same period last year. A review of Autodesk’s February 29th earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Andrew Anagnost, CEO of Autodesk, shared multiple high-growth opportunities.  AI,…

Read More

In This Issue

unsplash default post photo-350px

From “Techno Message” to “Business Message”: Developing a Return-on-Investment Sales Tool Internally

By Tim J. Smith, PhD August 7, 2002

“We can’t just state ‘our product will let you do more.’ Instead, we have to go the next step and say by…

Read More
unsplash default post photo-350px

Marketing is a Luxury?

By Tim J. Smith, PhD August 2, 2002

It is said that Marketing is a luxury, especially in B2B or Industrial Markets. When the economic outlook is poor, many firms…

Read More
unsplash default post photo-350px

Revenue Generators – Follow-up on Putting it on the Line

By Tim J. Smith, PhD August 1, 2002

Earlier this month, we examined compensation packages for revenue generators. In regards to compensation plans in which sales people put 100% of…

Read More
unsplash default post photo-350px

Expanding Markets: Mathew Miller of OSIsoft

By Tim J. Smith, PhD July 25, 2002

There are four basic growth strategies for firms to increase their revenues. These are penetration, geographic, horizontal, and vertical. Each growth strategy…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX