Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Setting Prices

By Tim J. Smith, PhD April 30, 2003

To an outsider, how a company sets prices for new-to-the-world products may resemble black magic coupled with company politics. However, sound pricing…

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Managing By Metrics

By Tim J. Smith, PhD April 30, 2003

Introduction This article illustrates how metrics can be used proactively to manage all levels of a given company or organization. Metrics offer…

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AssureBuy’s Channel Approach

By Tim J. Smith, PhD April 16, 2003

When hundreds of thousands of transactions per month are required in order to achieve a million dollars in revenue, businesses must embrace…

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Relationships, even eCRM ones, are a two-way street

By Tim J. Smith, PhD April 16, 2003

Essentially communications works as follows: organizations emit information, and the information is carried to other organizations that sense and interpret it. Media…

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