Featured Article

Xylem Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Xylem, a global water treatment company, had a positive Q3 2024. Revenue rose 1.3 % to $2.1 billion and earnings before interest and taxes rose 47% to $280 million over the same period last year. A review of Xylem’s 31 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Mathew Pine, the CEO of Xylem since January this year, was proud of his team’s…

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In This Issue

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Value and ROI

By Tim J. Smith, PhD January 1, 2003

Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…

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Tech Business Outlook for 2003

By Tim J. Smith, PhD December 18, 2002

Year in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock…

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Managing the Marketing Cycle

By Tim J. Smith, PhD December 11, 2002

The Deming Constant Improvement Cycle for business management can be simplified to measure, analyze, plan, and do. Sales and marketing, like other…

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Best Practices: Customer Driven Product Strategy (Part 2 of 2)

By Tim J. Smith, PhD December 4, 2002

We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…

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