Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Five Steps to Planning for the Future

By Tim J. Smith, PhD April 2, 2003

In the Industrial Age, public and private enterprises built their future by the expansion of present technology, internal assumptions, and day to…

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EMNS Pricing Strategy

By Tim J. Smith, PhD April 2, 2003

As with all business products and services, the value of technological offerings is determined by the benefits provided to customers. Greater benefits…

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Midwest Nanotech – Hype or Reality?

By Tim J. Smith, PhD April 2, 2003

Scientists in the Midwest US have made significant contributions to nanotechnology, but do these advances present real business opportunities in the region?…

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Best Practices: SmartSynch’s Partnership

By Tim J. Smith, PhD March 19, 2003

There are many go-to-market strategies for new technologies. Firms can build their own sales and marketing team and go-direct, take a licensing…

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