Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

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Selling Productivity

By Tim J. Smith, PhD February 5, 2003

In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value?…

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Accelerate Rapport-Accelerate Your Sales

By Tim J. Smith, PhD February 5, 2003

Business developers know the importance of relationship in winning and growing business. Even in IT, sales is still a people business and…

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Valued Strategies

By Tim J. Smith, PhD January 22, 2003

Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…

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The fall of PR and the rise of Community-Centric Communications

By Tim J. Smith, PhD January 22, 2003

In his controversial new book “The Fall of Advertising and the Rise of PR,” marketing legend Al Ries argues that traditional advertising…

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