Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Value and ROI

By Tim J. Smith, PhD January 1, 2003

Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…

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Tech Business Outlook for 2003

By Tim J. Smith, PhD December 18, 2002

Year in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock…

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Managing the Marketing Cycle

By Tim J. Smith, PhD December 11, 2002

The Deming Constant Improvement Cycle for business management can be simplified to measure, analyze, plan, and do. Sales and marketing, like other…

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Best Practices: Customer Driven Product Strategy (Part 2 of 2)

By Tim J. Smith, PhD December 4, 2002

We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…

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