Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

H.B. Fuller Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD November 25, 2024

H.B. Fuller, a global adhesive supplier, had a positive Q3 2024. Revenue rose 1.9% to $918 million billion and earnings before interest…

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Corteva Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Corteva, an agrochemical and seed company, had a positive Q2 2024. Revenue rose 1.1% to $6.1billion and earnings before interest and taxes…

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Fortune Brands Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Fortune Brands, a manufacturer of plumbing, home, and security products, had a positive Q2 2024. Revenue rose 6.5% to $1.24 billion and…

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LIXIL Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

LIXIL, a plumbing fixtures, building materials, and housing equipment company, had a mixed Q1 2025. Revenue rose 2.8% to JPY 369 billion…

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