Featured Article

Corteva Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Corteva, an agrochemical and seed company, had a positive Q2 2024. Revenue rose 1.1% to $6.1billion and earnings before interest and taxes rose 23.4% to $1.3 billion over the same period last year. A review of Corteva’s 1 August 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. The seeds and agrochemicals markets are highly seasonal businesses.  Most sales are to the northern hemisphere and…

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In This Issue

Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest…

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D.R. Horton Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

D.R. Horton, a residential housing developer, had a positive Q3 2024. Revenue rose 5.8% to $9.2 billion and earnings before interest and…

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J.B. Hunt Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

J.B. Hunt, a trucking and logistics company, had a negative Q2 2024. Revenue fell 6.5 % to $2.9 billion and earnings before…

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Netflix Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Netflix, a video-on-demand subscription service, had a highly positive Q2 2024. Revenue rose 17 % to $9.6 billion and earnings before interest…

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