Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

Masco Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD October 25, 2024

Masco, an architectural coating (paint) and plumbing company had an unremarkable Q2 2024. Revenue fell slightly by 1.7% to $2.1 billion and…

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Johnson Controls Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD September 26, 2024

Johnson Controls, an engineered environmental solutions company, had a positive Q3 2024. Revenue rose 1.4% to 7.2 billion and earnings before interest…

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Lilly Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD September 26, 2024

Lilly, a global pharmaceutical company, had a strongly positive Q2 2024. Revenue rose 36% to $11.3 billion and earnings before interest and…

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Marriott Pricing Spineometer: 5 of 5 Vertebrae

By Tim J. Smith, PhD September 26, 2024

Marriott, a global hospitality concern operating hotels, residential communities, and timeshare, had a positive Q2 2024. Revenue rose 6.0% to $6.4 billion…

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