Archives posted in: Pricing
Eaton, a power management company, had a strong FY 2022. Revenue increased 5.4% to $20.8 billion while earnings before interest and taxes…
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Republic Services, a waste removal and recycling services company, had a banner FY 2022. Revenue increased 20% to $13.5 billion while earnings…
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Trane Technologies, a heating and air conditioning manufacturer, had a banner FY 2022. Revenue increased 13% to $16.0 billion while earnings before…
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在亞洲市場，價值定價法是一個越來越受歡迎的營銷策略。隨著消費者教育水平的提高和購買力的增強，亞洲市場的消費者越來越關注產品的價值和品質，而非僅僅是價格。在這種情況下，價值定價法成為了一種非常有效的策略，可以幫助品牌提高產品價值、吸引更多的忠實客戶和實現更高的業務效益。
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Applied Materials Pricing Spine-o-meter: 4 of 5 Vertebrae Applied Materials Inc., a global provider of equipment, services, and software for the manufacture…
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As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…
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全球通膨造成了聯準會以及全球央行的不斷升息，為何全球央行要如此不厭其煩的對抗這隻通膨怪獸呢，答案當然是為了避免造成惡性通貨膨漲，貨幣惡性貶值，造成全面性的危機，然而在這樣的過程中，漲價仍然是不可避免的，尤其是全球情勢緊張（俄國烏克蘭為主因之一），造成的原物料短缺，又為此波物價上漲雪上加霜，這個是總體經濟環境的情況，而對個體個公司來說，又應該如何因應？
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Oracle Corp. Pricing Spine-o-meter: 3 of 5 Vertebrae Oracle Corporation, a global database, enterprise software, and IT infrastructure provider, had a strong…
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不曉得多少人還記得數年前電信業吃到飽499，導致排隊塞爆空前的盛況，剛開始是由一家電信業者開啟了吃到飽499的優惠，導致了幾乎所有電信業者的跟進，甚至不惜造成現有客戶抱怨（由於舊客戶是以更高的價格獲取相同的服務），也要參與這場價格戰爭，這究竟是為什麼呢，在什麼情況下會造成價格戰，又為何各家有一定要參戰的必要，今天就來與各位聊聊。
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Penske Automotive Group Pricing Spine-o-meter: 2 of 5 Vertebrae Penske Automotive Group, a multinational firm with major operations in retail automotive and…
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