Archives posted in: Pricing

Profit Bridge diagram - improving profits through pricing - from Tim J. Smith, PhD

Measuring the Impact of Pricing Initiatives

By Tim J. Smith, PhD January 18, 2021

Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on…

More
Pricing and price sensitivity in the post-coronavirus economy

Looking Back at 2020 and Forward to 2021

By Nathan L. Phipps January 18, 2021

Earlier this month, our friends at Pricefx asked me to contribute to an upcoming article about how the events of 2020 have…

More
Holiday pricing: are gift baskets overpriced?

Overpriced Gift Baskets

By Tim J. Smith, PhD December 18, 2020

It’s gift giving time in much of the western world.  Whether Hanukkah or Christmas, people are out shopping for the appropriate gift.…

More
Holiday Shopping in 2020: Don’t Expect a Big Discount

Holiday Shopping in 2020: Don’t Expect a Big Discount

By Nathan L. Phipps December 18, 2020

The COVID-19 pandemic has upended nearly every corner of our economy in 2020, twisting the once familiar into strange mutations. Retail has…

More
COVID-19 drives demand for boats according to MasterCraft Boat Holding Inc. earnings reports.

Strategic Movements: December 2020

By Tim J. Smith, PhD December 18, 2020

Photo by John McArthur on Unsplash Boeing 737 Max Price? What is the price of a new Boeing 737? It lists near…

More
iPhone 12 Strategy Review

iPhone 12 Strategy Review

By Tim J. Smith, PhD November 20, 2020

“At a virtual event on Tuesday, Apple executives announced a bajillion new iPhone 12 Models,” was the first line of Joanna Stern’s…

More
How Should I Think About Behavioral Pricing?

How Should I Think About Behavioral Pricing?

By Kyle T. Westra November 20, 2020

Steven Levitt, Professor of Economics at the University of Chicago, along with journalist Stephen J. Dubner, is most well-known for his 2005…

More
Don’t Let Perfect Pricing Be the Enemy of Good Pricing

Don’t Let Perfect Pricing Be the Enemy of Good Pricing

By Nathan L. Phipps November 20, 2020

I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…

More
In Pricing What is the Deliverable?

Required Pricing Deliverable

By Tim J. Smith, PhD October 15, 2020

In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…

More
Pilgrim's Pride Makes Plea Deal in Chicken Industry Price-Fixing Investigation

Pilgrim’s Pride Agrees to Pay $110.5 Million in Chicken Price-Fixing Plea Deal

By Nathan L. Phipps October 15, 2020

Pilgrim’s Pride has agreed to a plea deal with the U.S. Department of Justice over allegations of chicken price-fixing, which will include…

More