Archives posted in: Pricing

Wiglaf's Kyle Westra Provides Key Takeaways from Impact Denver

Creating Impact in Denver

By Kyle T. Westra October 15, 2020

I recently completed Impact Denver (ID), a nine-month study in leadership, civic engagement, and the local business community. A program of the…

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Pricing hypothesis for identifying profit leakages

Day One Pricing Leader Agenda

By Tim J. Smith, PhD September 20, 2020

Congrats. You have just been appointed to a newly created role in pricing leadership at a decent-sized company. Day One: what is…

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Strategic Pricing Movements September 2020: XBox, Peloton, Online Gaming

Strategic Movements: September 2020

By Tim J. Smith, PhD September 20, 2020

Microsoft Xbox Versioning Xbox Series S priced at $299. Xbox Series X priced at $499. In the past, Microsoft would release a…

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Management Pricing Concerns: Which Issues Matter?

By Nathan L. Phipps August 20, 2020

While some business people may consider pricing to just be one of the 4 Ps of marketing, pricing professionals understand just how…

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What Skills and Training Do Pricing Professionals Need?

By Kyle T. Westra August 20, 2020

When it comes to defining the role of pricing, it can be complicated. Pricing can mean various things in various industries and…

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Nikola "Green" Garbage Trucks Pricing

Strategic Movements: August 2020

By Tim J. Smith, PhD August 20, 2020

Nikola Green Garbage Trucks Pricing Republic Services is said to be buying 2,500 garbage trucks from Nikola, an electric and hydrogen fuel…

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The Value of Pricing Training: Avoid Costly Pricing Mistakes

The Value of Pricing Training: Avoid Costly Pricing Mistakes

By Nathan L. Phipps July 16, 2020

The business world is littered with examples of costly pricing mistakes that could have been prevented through the application of standard pricing…

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Understanding consumer price sensitivities and their effects on profits and sales

Visualizing Price Changes

By Kyle T. Westra July 16, 2020

I came across the following visualization from a pricing leader on LinkedIn. Its purpose is to show how a product’s gross profit…

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COVID's effects on consumer buying behaviors

COVID-19 Already Causing Shifts In Consumer Buying Behavior

By James T. Berger July 16, 2020

Results of two sets of surveys from Rensselaer Polytechnic Institute (RPI) show that COVID-19 has already had some major effects on consumer…

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Online TV Asymmetric Price Increases

Strategic Movements: July 2020

By Tim J. Smith, PhD July 16, 2020

Online TV Asymmetric Price Increases Google’s YouTubeTV subscriptions are increasing to $65/month from $50/month and FuboTV is raising prices $5/month to near…

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