Archives posted in: Pricing
For some, the COVID-19 pandemic presents business opportunities. For most, it creates a crisis. What should executives do with pricing during this…
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This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…
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High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…
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If you’ve ever used a ride hailing app, chances are that at some point you’ve experienced a higher than expected fee. Surge…
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As our nation responds to the coronavirus situation, stories have spread about the behaviors of some profit-seekers. The New York Times reported…
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Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge. At the low-end, increased competition…
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Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…
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I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…
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In pricing, what is the goal? Is it to increase profits, revenue, or some other newfound metric? It seems profit optimization is…
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