Archives posted in: Pricing

Is General Electric the Next Icon to Fall?

By James T. Berger December 31, 2018

In its more recent years, GE’s success has stemmed from its ability to buy, run and sell profitable companies. Its success formula partially stems from its famous product portfolio analysis matrix, called the GE Matrix or the GE McKinsey matrix.

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Pricing Governance and Culture Change

By Tim J. Smith, PhD November 30, 2018

In order for any pricing improvement project to deliver its potential value, price governance and pricing culture must intersect. Some may want to dismiss this as “too much to take on,” but the results of addressing fundamental questions from both sectors creates the difference between the companies that slog-along and those that thrive.

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Strategic Movements: November 2018

By Tim J. Smith, PhD November 30, 2018

While specifics are not clear, the Swedish company Electrolux is noted to have raised U.S. prices by 10%, and is suspected to be seeking a further 4% price increase in early Q1 2019.

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Fixed vs. Variable Pricing

By Kyle T. Westra October 30, 2018

Home Page Text Tailoring price according to willingness to pay is theoretically sound but culturally still questionable. It’s important to determine how your customers will react to such variable pricing when deciding whether to have price variance, and by what characteristics.

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Strategic Movements: October 2018

By Tim J. Smith, PhD October 30, 2018

Procter & Gamble announced price increases for Pampers and Bounty in July 2018. Kimberly-Clark similarly announced price increases for Huggies and Viva in August 2018.  Both cite inflationary cost pressures specifically pulp. Monitoring competitive price moves is good business intelligence. Watch out for inflation 2018

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Are You Raising Prices Fast Enough?

By Tim J. Smith, PhD September 29, 2018

Learning from companies in other countries, we find common imperatives to undertake in response to price volatility. These imperatives are related to building the organizational ability to flexibly adjust prices in response to changing market environment.

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Strategic Movements – September 2018

By Tim J. Smith, PhD September 29, 2018

Procter & Gamble announced price increases for Pampers and Bounty in July 2018. Kimberly-Clark similarly announced price increases for Huggies and Viva in August 2018.  Both cite inflationary cost pressures specifically pulp. Monitoring competitive price moves is good business intelligence. Watch out for inflation 2018.

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How to Manage Price During a Trade War

By Tim J. Smith, PhD August 23, 2018

Executives in industries impacted by the tariffs, retaliatory tariffs, and threatened future tariffs must react. The playbook for executives in this trade war will vary.

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What I’ve Learned From Three Years in Pricing

By Kyle T. Westra August 23, 2018

Traditionally, pricing is considered one of the Four Ps of Marketing, along with product, promotion, and place. But thinking about pricing as simply a subset of marketing is a mistake.

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The Niti and Nyaya in Pricing

By Tim J. Smith, PhD July 30, 2018

Pricing balances the needs of very disparate interests. Pricing professionals consider profitability, shareholder interest, customer demands, customer psychology, and much more in our recommendations.

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