Archives tagged: communication
It’s 1997 again! No you’re not in a time machine! Take a look at some of the mobile ad startups out there…
More The trouble with the outbound role of product marketing is that we have an identity crisis on our hands-we’re misunderstood, misguided, and…
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Value First, Cost Second Price is not the competitive equalizer. Value is. Consider how to communicate your value proposition properly. Communicating the…
More Selling software as a service and pricing it on a per-application has become the vogue thing to do for many good reasons.…
More Is GM reverting to MSRPs and high promotional discounts, or is it serious about its strategy to focus on value? We put…
More It’s a brand-new world and a brand-new internet. You’ve probably heard that obnoxious buzzword, “Web 2.0” thrown around and nodded knowingly, hoping…
More Constant change in today’s business environment has made running the sales organization more demanding than it has ever been. The CSO (Chief…
More Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…
More (This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and…
More Effective sales and marketing messages resonate with customers like tuning forks resonate with guitar strings. Each excites the intended party while leaving…
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