Archives tagged: CPG

Strategic Movements February 2022

By Tim J. Smith, PhD February 11, 2022

The Substitution Resumes Inflation has hit the grocery aisles and people are changing behavior.  Broadly, the price of groceries increased 6.5% in…

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Strategic Movements: March 2020

By Tim J. Smith, PhD March 18, 2020

High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…

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Big Food is Being Disrupted

By Tim J. Smith, PhD March 18, 2020

Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge.  At the low-end, increased competition…

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Strategic Movements: September 2019

By Tim J. Smith, PhD September 12, 2019

J.M. Smucker Co Passed Input Savings onto Price Cuts. Profits? They fell of course. Q2 2019 found that net sales (revenue) decreased…

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The New Invisible Hand: Five Revolutions in the Digital Economy

The Elephants in the Room

By Kyle T. Westra May 24, 2019

Having value-creating channel partners is much better than the alternative. But even good partnerships carry risk. In the channel, one of those risks is that the partner becomes more powerful than the supplier.

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Strategic Movements: May 2019

By Tim J. Smith, PhD May 24, 2019

Tesla Model 3 sales volume underwhelmed expectations in Mid-April. SpaceX capsule was damaged in weekend engine tests, spewing smoke.  How to respond?  Elon Musk touted the future of self-driving cars and his strategy for deploying them.  If the truth is unpleasant yet you have fan followers, can he simply change the narrative by talking about a brighter future, again?

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Channel Strategy in CPG

By Kyle T. Westra April 30, 2019

Forgoing traditional channel distribution didn’t stop Oatly from a quick expansion. The New York Times reported in January 2018 that “Oatly has spread from 10 locations in New York to more than 1,000 locations nationwide,” less than a year after it landed in the U.S. 1,000 locations pales in comparison to its footprint had they  teamed up with grocery retail.

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Do CPG Companies Really Have Control Over Pricing?

By Tim J. Smith, PhD February 27, 2019

What can a CPG control and what must be taken as a “given” from the market? Which price should a CPG use as its benchmark for comparing different channels and retailers? Which price points should a CPG attempt to manage?

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Future of Internet at Stake if FCC Abandons Net Neutrality

By James T. Berger December 22, 2017

By the time you read this article, the Federal Communications Commission (FCC) will have voted on a FCC proposal to revoke “net neutrality” and stop regulating Internet service providers (ISPs), like landline phone companies such as AT&T and Verizon.

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Strategic Movements: December 2017

By Tim J. Smith, PhD December 22, 2017

The Federal Aviation Administration is contemplating an $8 increase on domestic round-trip ticketing fees.  In response, Delta Air Lines Inc. claims that for every $1 increase in facility charges, passenger demand declines by more than 1%. That would imply a primary demand elasticity of about three. Seems right. So, an $8 facilities charge increase would decrease flight travel by 8%.

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