Archives tagged: CPG

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Why is Gas Priced by Fractions of a Cent?

By Kyle T. Westra April 4, 2016

The fact that consumers buy gas on a continuum rather than in discrete gallons (unless you’re a wizard with the gas nozzle handle) likely makes it easier for both sides to live with the current arrangement. The pump price and volume numbers go along until the tank is full or you release the handle, and there perhaps isn’t much analytical thought put into the final ratio that appears.

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Redefining and Rediscovering Market Segments in the Wireless Telecom Industry

By Kamesh Chelluri September 4, 2012

Theodore Levitt claimed that the primary reason for the growth of any industry to be threatened, slowed or stopped is not because the market is saturated. Rather, it happens when the industry leaders define their markets by focusing primarily on their products/services and not on their customers’ underlying needs. How does this apply to telecom?

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P&G Shifts Pricing Strategy to Meet Post-Recession Market

By Tim J. Smith, PhD September 1, 2010

The Wall Street Journal has reported that Proctor & Gamble Co.’s new CEO, Robert McDonald, is “slashing prices” and warns of an impending price war in the branded consumer packaged good (CPG) industry.  Yet, Mr. McDonald states, “In my mind there’s not a price war going on.”  Is the Wall Street Journal guilty of hyperbole or is Mr. McDonald blithe to the profit destruction of price cuts?

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Turn Data into Actionable Information – Business Objects

By Tim J. Smith, PhD August 18, 2004

Business Objects has become a household name in industrial markets. Founded in 1992, they achieved 20% growth to just below $1 billion…

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Listen to Customers – Descartes Systems Group

By Tim J. Smith, PhD June 23, 2004

Founded in 1981, this public company achieved $62 million in revenue in 2003 and has over 2500 customers in 60 countries. Recently,…

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Organizationally Increasing the Customer Focus – Brad McLane at the Chicago GSB Marketing Roundtable

By Tim J. Smith, PhD October 30, 2002

On Tuesday, 29 October 2002, Brad McLane of Russell Reynolds Associates, an Executive Search Firm, offered his insights into the growing importance…

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