Archives tagged: market share
Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…
More Mark Shepherd, Texas Instruments Chairman from “76 to ’88, described Low Power Schottky as “the single most profitable product line in the…
More Signs are displayed on buses, taxis billboards all over the country. They are written in black-on-white graffiti and say things like: “I’m…
More “More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…
More Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
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Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…
More Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…
More In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly. In 1991, D’Aveni characterized this…
More In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…
More Symantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…
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