Archives tagged: market share

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The Difficulty of Developing Profitable and Unique Sales Promotions

By James T. Berger June 1, 2007

A Universitiy of Houston professor, Betsy Gelb, and two of her doctoral candidate students, Demetra Andrews and Son K. Lam, set off…

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Bad Prices Kill, Good Prices Sustain. Learn it or Bleed.

By Tim J. Smith, PhD February 1, 2007

Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…

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2006: The Pricing Year in Review

By Tim J. Smith, PhD January 1, 2007

2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…

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Can You Have the Highest Price and the Largest Market Share?

By Tim J. Smith, PhD January 1, 2007

In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…

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iPod v. Walkman
Winning Price to Quality Competition Using Customer Perceptions and Market Segmentation

By Tim J. Smith, PhD November 1, 2006

The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are…

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Value-Added Pricing A Strategic Weapon Against the Low-Priced Competitor

By James T. Berger July 1, 2006

The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors.…

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Price Leadership Denied in LCD Panel Industry

By Tim J. Smith, PhD July 1, 2006

In terms of drama, the LCD market has pressed my adrenaline gland for the past five years. Just last month, it hit…

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How the Internet Can Jeopardize Competitive Advantage

By James T. Berger April 1, 2006

Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed…

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Underdogs Achieve When Strategy Aligns with Market Needs

By Tim J. Smith, PhD March 1, 2006

It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…

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Why waste time with your Corporate Background?

By Tim J. Smith, PhD March 1, 2006

The time that salespeople spend with prospects is a valuable and precious commodity. Who wants to waste it with a corporate backgrounder?…

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