Archives tagged: market share

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Making a Price Increase Stick

By Tim J. Smith, PhD June 1, 2008

Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…

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The Making of a Billion Dollar Business: Low-Power Schottky

By Tim J. Smith, PhD May 1, 2008

Mark Shepherd, Texas Instruments Chairman from “76 to ’88, described Low Power Schottky as “the single most profitable product line in the…

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Want To Know Who Sarah Marshall Is?

By James T. Berger April 1, 2008

Signs are displayed on buses, taxis billboards all over the country. They are written in black-on-white graffiti and say things like: “I’m…

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Sales Versus Marketing: Vive la difference

By Tim J. Smith, PhD April 1, 2008

“More than 30 years after the call to integrate sales and marketing activities ,… we find no firms that had adopted this…

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Sony’s Blu-ray Triumphs over Toshiba’s HD-DVD

By Tim J. Smith, PhD March 1, 2008

Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…

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Top 6 – March 2008

By Tim J. Smith, PhD March 1, 2008

Beyond St’ Patty’s Day Luck is A Ram’s Charge Before considering penetration pricing, find a compelling downstream reason. For new-technology launches such…

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Telecomeuppance: Telecoms Impending Brand Turmoil

By Tim J. Smith, PhD November 1, 2007

Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…

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Dancing Together: xBox, PS3, and Wii

By Tim J. Smith, PhD September 1, 2007

In the gaming industry, as in other technology driven industries, products are enhanced and prices evolve rapidly.  In 1991, D’Aveni characterized this…

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Strategic Implications of Leegin Price Floor Ruling

By Tim J. Smith, PhD August 1, 2007

In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…

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Symantec’s Non-Price Response

By Tim J. Smith, PhD July 1, 2007

Symantec continues to battle Microsoft’s foray into the computer security software market through a public relations campaign, yet they have not responded…

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