Archives tagged: Microsoft
A number of years ago, I was contacted by an attorney who was representing an inventor. It seemed that inventor had created a universal cap for an automotive water heater. This cap could work as a replacement for any water heater.Like most inventors, this one happened to be mentally long on technical expertise and mentally short on the realities of the marketplace. Also, like many investors he was working on a shoe-string.
More In my research, what I learned was that despite the fact that most companies are committed to the concept of differentiation, at any given moment they are also intensely aware of what their competitors are doing, and it is this competitive vigilance that ultimately pushed them down a path of conformity.” Youngme Moon, HBS Professor and author of “Different: Escaping the Competitive Herd”
More Are you ready for the new paradigms? Do you have a Kindle or iPad for reading books? Do you read your daily newspaper on-line? What kind of home entertainment system do you have connected to your High Definition TV that will allow you to see movies, previously available only at the video store or from a vending machine? What must a successful company do to survive and thrive in this environment?.
More Fresh from its fabulous success with the iPod and iPhone, Steve Jobs has unveiled the latest in Apple’s “iPortfolio,” the iPad. Amid all the hoopla of a major media unveiling, there are some obvious elements of a classic marketing mistake.
More While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
More Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
More Price Bundling to Profit What is distinct about price bundling vs. other types bundles? Is price bundling just another form of discounts…
More It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…
More The conventional wisdom concerning the positives of branding business-to-business products is most compelling, as articulated by Hard University Prof. John Quelch. Quelch…
More
Wintry Hearth Rejuvenates the Importance of Being True The CEO/MD must be the Brand Cheerleader. The Brand creates a common purpose that…
More