Archives posted in: Top 6

Top 6 – March 2010

By Tim J. Smith, PhD March 4, 2010

Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your…

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Top 6 – February 2010

By Tim J. Smith, PhD February 11, 2010

“Here lies a humanist.” Abdurrahman Wahid, First Democratically Elected President of Indonesia, 1940-2009 Utility defines value. Does your new idea meet this…

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Top 6 – January 2010

By Tim J. Smith, PhD January 13, 2010

“The purpose of business is to create and keep a customer.” Peter Drucker, 1909-2005 The relationship management continuum begins before the initial…

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Top 6 – December 2009

By Tim J. Smith, PhD December 15, 2009

When the going gets tough, the tough get going. Deep dives into what drives customer choices usually leads to dramatic results ……

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Top 6 – November 2009

By Tim J. Smith, PhD November 8, 2009

If the company didn’t have any problems, you wouldn’t have a job. Winning a war doesn’t require one to annihilate the enemy;…

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Top 6 – October 2009

By Tim J. Smith, PhD October 7, 2009

The human endeavor survives through hope. It is possible to breathe new life into tired and nearly extinct brands. Restrain those discounts.…

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Top 6 – September 2009

By Tim J. Smith, PhD September 14, 2009

All boats rise in during high tides, but you get to see who was naked when the water recedes. Don’t judge the…

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Top 6 – August 2009

By Tim J. Smith, PhD August 19, 2009

All competitive advantage comes from doing something different, where the outcome of that something different is something a customer desires. The recent…

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Top 6 – July 2009

By Tim J. Smith, PhD July 23, 2009

“There is a limit to the information a hungry mind can digest, a limit that often corresponds to the magical number seven,…

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Top 6 – June 2009

By Tim J. Smith, PhD June 13, 2009

An economist, finance executive, and marketer walk into a PWYW bar. The finance executive says: “With pricing like this, how can this…

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