Archives

How to Avoid Misleading Your Audience with Statistics

By Nathan L. Phipps November 17, 2019

I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…

More

Brick and Mortar Retailing Basing Comeback on Generational Marketing

By James T. Berger November 17, 2019

Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…

More

Strategic Movements: October 2019

By Tim J. Smith, PhD October 16, 2019

Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…

More

Is That Membership Paying Off?

By Kyle T. Westra October 16, 2019

My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…

More

Supreme Court Ruling Sparks Explosion in Sports Betting

By James T. Berger October 16, 2019

As expected, last spring’s Supreme Court ruling, which struck down the 1992 law that banned commercial sports betting in most states, has…

More

The Many Flavors of Price Variance

By Nathan L. Phipps October 16, 2019

One of the most insightful steps of any pricing project is identifying and investigating price variances. Price variances are price differences that…

More

The Purpose of Business and Pricing

By Tim J. Smith, PhD October 16, 2019

Milton Friedman must be turning over in his grave. 49 years after penning an op-ed in the New York Times on the…

More
Amazon Prime

Target and Walmart Score Some Points Against Amazon

By Nathan L. Phipps September 13, 2019

Anyone who follows the retail industry is aware of the relentless ascent of Amazon, a tech giant that has completely transformed the…

More
The New Invisible Hand: Five Revolutions in the Digital Economy

What I (Re)Learned from Writing a Book

By Kyle T. Westra September 13, 2019

My book, The New Invisible Hand: Five Revolutions in the Digital Economy, has been out for six weeks, and I’ve been floored…

More
“The Great Hack” and Cambridge Analytica - A Chilling View of Market Research Gone Wild

“The Great Hack” – A Chilling View of Market Research Gone Wild

By James T. Berger September 12, 2019

The other day my daughter told me to watch the documentary The Great Hack on Netflix.  As a student and teacher of…

More