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Gain Insight Using the Price Waterfall

By Nathan L. Phipps January 16, 2020

When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…

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In Pricing, What Is the Goal?

By Tim J. Smith, PhD January 16, 2020

In pricing, what is the goal?  Is it to increase profits, revenue, or some other newfound metric?  It seems profit optimization is…

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Strategic Movements: December 2019

By Tim J. Smith, PhD December 11, 2019

Elon Musk Delivers Pleasant Surprise Tesla Inc. had record deliveries in Q3 2019 resulting in overall profits. Anticipated 2019 production is currently…

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How Wayfair Blossomed into a Furniture Behemoth

By James T. Berger December 11, 2019

Amazon is not the only internet giant that has dealt a severe blow to brick-and-mortar retailing. Another Internet retailer, Wayfair, Inc., has…

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Playbook for Competitive Price Engagement

By Tim J. Smith, PhD December 11, 2019

Sun Tzu wrote that “The best victory is when the opponent surrenders of its own accord before there are any actual hostilities……

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In Defense of Meetings

By Kyle T. Westra November 17, 2019

The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the…

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How to Avoid Misleading Your Audience with Statistics

By Nathan L. Phipps November 17, 2019

I recently picked up a copy of Darrell Huff’s 1954 classic How to Lie with Statistics. Although Huff’s background was not in…

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Brick and Mortar Retailing Basing Comeback on Generational Marketing

By James T. Berger November 17, 2019

Rumors of the demise of retailing are highly exaggerated. In the article “Brick-and-Mortar Stores Are Making a Comeback,” author Jon McFarland Flint…

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Strategic Movements: October 2019

By Tim J. Smith, PhD October 16, 2019

Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…

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Is That Membership Paying Off?

By Kyle T. Westra October 16, 2019

My wife’s favorite holiday is Halloween. As such, we were in the market for a life-sized skeleton for the house. We also…

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