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SEO Crucial to Successful Interactive Communications Strategy

By James T. Berger November 1, 2006

(This is the FIRST in a series of articles on Search Engine Optimization [SEO]. Future articles will focus on specific mechanics and…

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Resonate or Be Irrelevant

By Tim J. Smith, PhD October 1, 2006

Effective sales and marketing messages resonate with customers like tuning forks resonate with guitar strings. Each excites the intended party while leaving…

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Business Blogging is Coming – Are You Ready?
Deeper Into R. Soble’s and S. Irael’s Naked Conversations

By Tim J. Smith, PhD September 2, 2006

Robert Scoble and Shel Israel have written a unique, research driven work of art. Naked Conversations contains excerpts of hundreds of interviews…

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Integrated Marketing Environment Putting New Pressure on Sales Management

By James T. Berger September 1, 2006

When the integrated marketing communications movement took hold about a decade ago the main benefit appeared to be the opportunity to put…

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Big Online Wins for B-Markets

By Tim J. Smith, PhD August 1, 2006

Ever since the internet breached the boundaries of military and academic communications, its commercial application has expanded at a pace that appears…

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New Web Communications Tool
Attacks Problem of Press Release Accountability

By James T. Berger August 1, 2006

The scenario has been played out thousands of time between public relations agencies and clients. The agency reports on its results from…

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Value-Added Pricing A Strategic Weapon Against the Low-Priced Competitor

By James T. Berger July 1, 2006

The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors.…

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Price Leadership Denied in LCD Panel Industry

By Tim J. Smith, PhD July 1, 2006

In terms of drama, the LCD market has pressed my adrenaline gland for the past five years. Just last month, it hit…

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Fractional Ownership: The Renaissance of TimeShare

By Tim J. Smith, PhD July 1, 2006

In the December 2005 edition of this journal, I wrote about some of the developments and milestones that were witnessed in The…

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TiE Midwest – “Capital Efficiency for Growing Businesses”

By Tim J. Smith, PhD July 1, 2006

Moderator, Matt McCall, Portage Venture Partners Mike Domek, CEO, TicketsNow Jason Fried, CEO, 37 Signals Lucas Roh, CEO, Hostway Hosted in Chicago…

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