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Complimentary analysis spreadsheet provided courtesy of the Wiglaf Journal. At a fast-growing entrepreneurial firm last month, I found myself casually drifting into…
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Sales Performance, IP, and Volume Chasing Don’t let inertia or apathy allow poor performance to persist. Make decisions and take action. Specific…
More It’s a brand-new world and a brand-new internet. You’ve probably heard that obnoxious buzzword, “Web 2.0” thrown around and nodded knowingly, hoping…
More Not too long ago, a friend posed the following questions to me…”What should a marketing department do? What should they be responsible…
More The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…
More Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…
More Blocking of Marketing, Investing in your Blog. The blocking and tackling of Marketing remains to Focus on the Customer, Manage Internal and…
More One of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and…
More Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…
More Smart national and regional multifamily Realtors are increasingly seeing the value of branding to create an image for properties that are translatable…
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