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If you want to frustrate a bootstrapped entrepreneur, tell them to pay for their distributors’ advertising. Then, to really get them confused,…
More The cover article in the March 27, 2006, BUSINESS WEEK, provides excellent insight for small-to-medium-size businesses seeking to streamline production and distribution…
More When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…
More Not all business markets are alike, much less are all business problems. But the fact that every business challenge is unique does…
More Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed…
More With every boom in the business cycle, strategists popularize new paradigms and associated terminology. Currently, as we emerge from the bust of…
More As an entrepreneur who interacts with other entrepreneurs, we live in a world of concepts – and they are a dime a…
More Prof. Sid Levy of Northwestern University’s Kellogg Graduate School of Management was the first to develop the “broadening concept” of marketing. Levy…
More As a moderator, Mohanbir S. Sawhny certainly speaks what is on his mind. The first bursts of nervous laughter become more comfortable…
More Smart organizations understand how important market research is to the success of their organizations. That is evidence by the fact that $3…
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