Archives posted in: Marketing
With recovery in job security and wealth, and having successfully survived the worst recession in most of our lifetimes, truck buyers are in a better position and mind-frame to spend. Moreover, since many blue-collar entrepreneurs spend a significant part of their day driving their truck, and it is normal for people to want their working environment to be comfortable, they are willing to spend for luxury work truck.
More Alvarez says that if you have two or three mall anchors of tenants driving traffic, this affects the entire mall. This creates a domino effect that reached down into the community through the lowering of tax base. “One major trend that Retail Revolution (the book) points out is that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand….”
More The fundamental concern for service-based businesses is that each project is different and requires some variance in price and components. The vogue of productizing service offerings alleviates some of the natural envy toward product brands that can quickly adapt to the widening range of consumer demand, but that presents its own hurdles.
More Enter the age of Market Segmentation – totally efficient and totally cost effective. But now market segmentation has so proliferated that we have now entered the age of “ultimate segmentation,” as illustrated by the major hotel chains.
More The millennials are the first generation to be born with computers in virtually every household. They buy online and they can compare price and quality of shopping goods online as well. These factors carry enormous implications for retailers in shopping malls, according to Lal and Alvarez.
More Customer satisfaction has become one of the most discussed leading indicators of business growth and profitability. But is this real? Does it last?
More Marketing plan for legalized recreational marijuana?
This is hardly a far-fetched idea. The states of Colorado and Washington legalized pot in 2012 and in the most recent election Alaska, Oregon and the District of Columbia have followed suit. So here we have a new growth industry falling into the laps of entrepreneurs.
Nine West’s recent ad campaign has been getting a lot of press since its release, with a lot of controversy surrounding it. Mary DeBoni weighs in on the positives and negatives.
More How can a marketing campaign cater to individual personality types while adding brand loyalty and increasing customer engagement? Take a look at how Starbucks is managing.
More Why did market segmentation arise? How did it evolve to today’s Social Media? What are the key properties of well composed market segments? How are segments broadly defined in consumer markets? Read as Jim reviews this important principal of defining market strategies
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