Archives posted in: Marketing
Future entrepreneurs, there are four essential questions that must be asked and answered: (1) Who is your target market? (2) What are the needs of the target market? (3) What is your distinctive competency is satisfying those needs? (4) How do you intend to communicate that distinctive competency?
More Ron Johnson’s flawed strategy and his subsequent ouster as CEO of J.C. Penney recalls other major retail failures due to fatal marketing, strategy, and operational mistakes. Consider E.J. Korvette, F.W. Woolworth, or W.T. Grant.
More What would it be worth to you to have 300 excited, engaged professionals listening to your firm’s message and services while interacting…
More Every Christmas my son comes home and does his Christmas shopping at the Best Buy store about 5 miles from our house. This year he discovered his favorite Best Buy (BBY) store was closed and out of business.
More Firmographics are descriptive attributes of firms that can be used to aggregate individual firms into meaningful market segments. In an analogy, firmographics are to businesses and organizations what demographics are to people. Firmographics describe businesses, non-profits, and governmental entities.
More All over the world, existing and new players are working to make point-of-sale mobile payments a reality. The two key challenges in realizing this are building partner ecosystem, and changing consumer behavior to adopt mobile device as a payment instrument. To change consumer behavior, providing a compelling yet secure consumer experience is a critical factor. This paper contends that having the right balance between consumer experience and security is a must to drive adoption.
More Theodore Levitt claimed that the primary reason for the growth of any industry to be threatened, slowed or stopped is not because the market is saturated. Rather, it happens when the industry leaders define their markets by focusing primarily on their products/services and not on their customers’ underlying needs. How does this apply to telecom?
More The transformation from ultra-cheap Lucky Goldstar to upscale LG Electronics has been nothing short of remarkable. Credit goes to Michael Ahn, who guided the branding effort for LG Electronics North America before stepping down as the Group’s president and CEO in 2010.
More Are irritating fees undermining marketers’ hope for establishing relationships with consumers and creating “customers for life.” Read on…
More The question some suppliers constantly ask is “How did we get into a situation where the only thing that seems to matter to our customers is price?” It’s an important question, and one where the unfortunate answer often is, in the words of Jimmy Buffett, “It’s my own damn fault”.
More