Archives tagged: Apple
Some of today’s most highly successful and innovative companies have resurrected an older strategic paradigm — vertical integration — and have transformed…
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We are certainly cursed to live in interesting times. While individuals, families, communities, and governments struggle to adjust to the realities of…
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High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…
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As our nation responds to the coronavirus situation, stories have spread about the behaviors of some profit-seekers. The New York Times reported…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
More Market Share? Meh. Customer Satisfaction and Brand Equity? YES, Please! Managers care a lot about market share, but should they? Meta-research by…
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(EDITOR’S NOTE: Mr. Berger is actively involved as an expert witness for trademark-related legal matters.) A trademark is any word, name, symbol,…
More Tesla Model 3 sales volume underwhelmed expectations in Mid-April. SpaceX capsule was damaged in weekend engine tests, spewing smoke. How to respond? Elon Musk touted the future of self-driving cars and his strategy for deploying them. If the truth is unpleasant yet you have fan followers, can he simply change the narrative by talking about a brighter future, again?
More I know Elon Musk is a Silicon Valley type person, but is he being rational with distribution and price? Tesla announced in late February a plan to end all physical dealerships and move to an online-only distribution. Their justification: to reduce vehicle price to the mythical $35,000. Is this smart?
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Between the highest- and the lowest-priced products, other products will be positioned. A plethora of product positions in price and benefits should be considered the norm as an industry moves from introduction, through growth, and into maturity.
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