Value-based pricing talks about pricing based on whether a product provides more or less perceived value with respect to the next best alternative. In the case of professional services however there is a slight difference — since there is the “human touch” involved we can’t be sure whether the next best alternative is a true alternative at all.

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“The brain is wider than the sky.” -Emily Dickinson Psychological pricing is effective. Even the most cautious brains take mental shortcuts to drive efficient decision-making. That said, the Internet allows a large number of careful consumers to compare notes, so be aware of customer scrutiny when you drastically change your pricing or bundling system. You…

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A BISR analysis differs from standard CPC (cost per customer) and ROI (return on investment) calculations to reveal the true ROMI (return on marketing investment) after accounting for the fact that many of the purchases related to an advertisement or coupon would have occurred in the absence of the promotion.

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Apple recently announced that the new iPad mini will be priced slightly higher than the current iPad mini, while the price of the original iPad will remain the same. Is Apple making itself less competitive in the wake of the release and lowered prices of its competitors’ tablets or is Apple maintaining a luxury brand image by keeping its prices above the market?

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What would it be worth to you to have 300 excited, engaged professionals listening to your firm’s message and services while interacting with your team?  And how would that value proposition shift if you can cement your public image in the community as fun, generous, collaborative, and outgoing?  Simple Truth, Onward Search, Nansen, The Onion,…

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