Archives tagged: branding

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An Intriguing Possibility – Legalize All Drugs

By James T. Berger February 4, 2013

Two academic giants, Nobel Prize Winner (in economics) Gary Becker of the University of Chicago and Kevin W. Murphy another U. of Chicago economics professor, argue that we have lost the war on drugs. So is it time to legalize and tax this industry?

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Renault Got It. GM Didn’t. Business Philosophy Matters.

By Tim J. Smith, PhD May 4, 2012

Renault’s small car segment is led by Arnaud Deboeuf is earning above 6% profit margins on €7,700 cars. GM’s Opel loses $630 on every car sold in Europe. How does Renault do this and why can’t Opel?

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LG’s Brilliant Marketing Strategy

By James T. Berger April 1, 2012

The transformation from ultra-cheap Lucky Goldstar to upscale LG Electronics has been nothing short of remarkable. Credit goes to Michael Ahn, who guided the branding effort for LG Electronics North America before stepping down as the Group’s president and CEO in 2010.

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Top 6 – December 2011

By Tim J. Smith, PhD December 7, 2011

To Marek Matějka, herec, dobrý muž, i camarad, I will miss our zábavný večer. 2 October 1974 – 25 November 2011 Not…

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Are You Ready for ‘Milkshake Marketing?’

By James T. Berger May 17, 2011

Harvard Business School Prof. Clay Christensen notes the extreme difficulty in creating successful new products. Each year approximately 30,000 new consumer products enter the marketplace and 95 percent of them fail. How then can product developers find that needle in the haystack?

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There is Room in the C-Suite for LinkedIn

By J.D. Gershbein October 1, 2010

How LinkedIn has gained entry to the hallowed halls of corporate America isn’t so much the question but, rather, why has it taken so long?

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Now is the Right Time for LinkedIn

By J.D. Gershbein June 3, 2010

The beginning of a new decade is the best possible benchmark.  It is the perfect time to evaluate current business practices, set…

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Owlish Communication’s Tidbit: Monetizing LinkedIn

By Tim J. Smith, PhD December 15, 2009

J.D. GERSHBEIN, President of OWLISH COMMUNICATIONS, and a contributing editor to the Wiglaf Journal, has emerged as the top LINKEDIN PROFILE WRITER…

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The New Emerging Media Skill Set of the Generation X Chief Marketing Officer

By Tim J. Smith, PhD December 15, 2009

Over the past decade the job description of the Chief Marketing Officer has remained relatively unchanged. Yet the world has changed greatly. Retained executive search firms, other c-level leaders such as the CEO, CFO, COO, the Head of HR, traditional strategy consultants and boards of directors largely have not changed that because they have not had detailed training into the transformational nature of search marketing and web analytics.

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Top 6 – November 2009

By Tim J. Smith, PhD November 8, 2009

If the company didn’t have any problems, you wouldn’t have a job. Winning a war doesn’t require one to annihilate the enemy;…

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