Archives tagged: branding
If the company didn’t have any problems, you wouldn’t have a job. Winning a war doesn’t require one to annihilate the enemy;…
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Who owns your personal brand? What is driving the meaning of your brand to clients, partners, and employers? How is your online content being disseminated across the digital divide? For those who have yet to incorporate LinkedIn into their hierarchy of marketing objectives, these may be challenging questions.
More By most indicators, the major economies of the world are coming out of the deepest global recession a lifetime. Yet, the recovery is far from a return to pre-recessionary trends. Executives might be hoping for return to strong growth, yet most of should expect a tepid climate at best. How should they react? Read on.
More The Social Media tsunami has spawned a veritable army of evangelists, strategists, consultants, and would-be entrepreneurs in the fight for the Internet marketing dollar. They are marching to a subtle yet driving hymn of information overload, promising ROI, search engine domination and profitability at every turn. In the distance, tweeting, once faint, can be heard. The most ambitious of these soldiers, with laptops ablaze, have set their sights on the C-suite.
More How is success in Social Media defined? Is it an input-equals-output argument? Can expenditures by companies in this area be justified? With so many individuals and corporations unable to attach logic to the concept, let alone the possibility of payoff, how does the use of the Social Media translate into black ink on the balance sheet? These are the questions imposed on businesses that seek to advance and flourish in the Internet Age
More Each snowflake is unique. Is your market proposition unique? Manage and track your branding. You could be a global star and not…
More The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are…
More NOTE: How do you determine the power and value of a brand? In the following article, I and my associate, Diana Tadzijeva,…
More These are exciting times. Prices are in flux. Many companies are raising prices, some easily, others not so much, and still others…
More While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
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