Archives tagged: market share
A Universitiy of Houston professor, Betsy Gelb, and two of her doctoral candidate students, Demetra Andrews and Son K. Lam, set off…
More Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…
More 2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…
More In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…
More The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are…
More The conventional wisdom holds that in a competitive marketplace the seller that offers the lowest price will always beat out its competitors.…
More In terms of drama, the LCD market has pressed my adrenaline gland for the past five years. Just last month, it hit…
More Several years ago when the Internet had exploded on the scene, Michael Porter, the famous Harvard University professor and business strategist, developed…
More It is natural to expect that those who won in prior battles will continue to win in future ones, but underdogs can…
More The time that salespeople spend with prospects is a valuable and precious commodity. Who wants to waste it with a corporate backgrounder?…
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