Archives tagged: consulting
NOTE: How do you determine the power and value of a brand? In the following article, I and my associate, Diana Tadzijeva,…
More Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…
More “American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…
More In addition to the financial, legal and marketing decisions that some entrepreneurs are forced to make for the first time in their…
More A group of four academicians and innovation consultants have come up with a new twist on segmentation. Rather than analyze the traditional…
More Ever thought what it costs a company to hire an inferior sales person? In their new book, “Never Hire a Bad Salesperson…
More The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…
More When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…
More As marketers seek to develop lasting relationships with customers and clients, the conventional wisdom focuses on developing these relationships through loyalty programs.…
More With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…
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