Archives tagged: consulting
Your business plan should be the driver for every action you take, including developing your digital marketing strategy. From setting your ad budget to identifying where your target market hangs out, reading your business plan is like consulting a digital marketing compass that reliably points north.
The fundamental concern for service-based businesses is that each project is different and requires some variance in price and components. The vogue of productizing service offerings alleviates some of the natural envy toward product brands that can quickly adapt to the widening range of consumer demand, but that presents its own hurdles.
How are leading companies getting pricing done? What kinds of challenges should the pricing function address? Who should be engaged, and with what sorts of tools and techniques? Find out more in this interview with an industry leader.
Which is a better price: $15.99 or $16.49? To answer this question, we have A/B testing and price optimization, but this approach doesn’t work all the time.
To achieve results in business transformation, it is imperative to bring together subject-matter experts (SMEs) from different parts of your company who become your change leaders. Challenge them to use a clean-sheet-of-paper approach, or a so-called ‘green field’ approach, to develop a ‘genius’ solution. Read case studies of how.
While the GROUPON model — the idea of getting a $50 meal for $15 — is clearly compelling to consumers, does it work for the retailer?
The pattern is pretty similar: the erstwhile entrepreneur usually has a wonderful idea for a money-making business. Often they have done enough research to determine that their idea is unique and they haven’t found anybody else doing precisely what they have in mind. They are excited about their concept and seek advice on how to take it to the next step and go into business for themselves. Here is some of the advice I usually hand out to these entrepreneurs.
In October of 2010, Intel Corp. took an unexpected move by granting Achronix Semiconductor Corp. access to its most advanced foundry to produce field programmable gate array (FPGA) chips. Xilinx Inc. and Altera Corp. currently dominate the FPGA industry. How serious of a threat is Intel’s move to the historic industry cohorts? More specifically, will this move harm industry profits as competition heats up? And, how should executives and investors react?
MediaTrust: At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about how…
http://blog.mediatrust.com/2009/09/relevantly-speaking-090909/ MediaTrust: At Affiliate Summit East, we met David Dalka, a provider of web analytics marketing management consulting services. David talked about…