Archives tagged: consulting

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What’s a Brand Worth Anyhow?

By James T. Berger September 1, 2008

NOTE: How do you determine the power and value of a brand?  In the following article, I and my associate, Diana Tadzijeva,…

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Making a Price Increase Stick

By Tim J. Smith, PhD June 1, 2008

Despite Federal Reserve Chairman Ben Bernanke’s desire to quiet discussions of expected inflation, most executives working within industries dependent on agricultural and…

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Marketing Lessons from Hollywood

By James T. Berger January 1, 2008

“American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…

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HR Help for the Entrepreneur

By James T. Berger August 1, 2007

In addition to the financial, legal and marketing decisions that some entrepreneurs are forced to make for the first time in their…

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A New Way to Segment B-T-B Markets – Put Your Product to Work

By James T. Berger May 1, 2007

A group of four academicians and innovation consultants have come up with a new twist on segmentation. Rather than analyze the traditional…

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The Perils of Hiring Bad Salespeople

By James T. Berger April 1, 2007

Ever thought what it costs a company to hire an inferior sales person? In their new book, “Never Hire a Bad Salesperson…

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Don’t Segment Markets – “Hire” the Product

By James T. Berger March 1, 2007

The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…

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Want To Be a Winner? Play Hardball

By James T. Berger May 1, 2006

When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…

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Peeling the Customer Loyalty Onion

By James T. Berger February 1, 2006

As marketers seek to develop lasting relationships with customers and clients, the conventional wisdom focuses on developing these relationships through loyalty programs.…

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Is Sales/Marketing Budgeting Really a Necessity Or Is It Just a Big Waste of Time and Money?

By James T. Berger November 5, 2005

With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…

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