Archives posted in: Top 6

Top 6 – September 2012

By Tim J. Smith, PhD September 4, 2012

How do you know you have a bad (unprofitable) customer (also known as a leech)? Look for one of these known telltale…

Top 6 – August 2012

By Tim J. Smith, PhD August 1, 2012

According to Young & Rubicam’s BAV measures, the four pillars of brand value are Knowledge, Relevance, Esteem, and Differentiation. On which of…

Top 6 – July 2012

By Tim J. Smith, PhD July 2, 2012

“Taking a defensive position can, at best, only limit losses. And we need gains.” Peter Drucker, HBR, (1961). Core values drives performance. …

Top 6 – June 2012

By Tim J. Smith, PhD June 1, 2012

Mr. Leahy (Airbus CEO) said he was “shocked” by the magnitude of Boeing’s discounts but said they won’t stick. “They’ll try it…

Top 6 – May 2012

By Tim J. Smith, PhD May 4, 2012

“A lot of people think, if you do nothing, you will stay at zero. But the reality is, if you do nothing,…

Top 6 – April 2012

By Tim J. Smith, PhD April 1, 2012

Trust is composite belief based on Honesty, Competence, and Benevolence. If you want to build trust … deliver on all three. Honesty:…

Top 6 – March 2012

By Tim J. Smith, PhD March 1, 2012

Giving up is living suicide. I choose life. The responsibility for ensuring your customers care about your differential value is yours. The…

Top 6 – February 2012

By Tim J. Smith, PhD February 1, 2012

Progress can’t make itself. Make it. If you want to win, you have to be in the game. Who is your target…

Top 6 – January 2012

By Tim J. Smith, PhD January 4, 2012

To Western Politicians: We elected you to make decisions. Decisions require tradeoffs and compromise. Now do your job. U.S. and European countries…

Top 6 – December 2011

By Tim J. Smith, PhD December 7, 2011

To Marek Matějka, herec, dobrý muž, i camarad, I will miss our zábavný večer. 2 October 1974 – 25 November 2011 Not…